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by Richard Saporito
 
Often times, I am contacted by people who are opening a new food service establishment interested about restaurant training services for their staff. They are eager
to get their new operation off to a fantastic start with superb restaurant customer service.
 
Yet, when it comes down to the wire with opening time around the corner, they will settle and pay for a manager only to set up the much needed restaurant service systems and perform the staff training.
 
Nowadays, of course, budget restrictions may detour an owner away from hiring a
restaurant consultant. But, the honest truth is that most managers do not have the expertise or past experience compared to what a restaurant service consultant can do.
 
Even though, when interviewed for the position, a manager can convince the owner that they are experienced in opening and running a restaurant. So, what often happens from day one is that there are very few systems, strategies or tools set into place for the dining room service staff to utilize. Plus, there is a lack of proper restaurant staff training— especially for the rookies.
 
The results are costly mistakes in the dining room, slowed down service resulting in underselling instead of upselling because the waitstaff has so little time. This dining room  disorganization translates into a poor restaurant customer service reputation and unnecessary lost revenue—possibly putting a new operation out of business quickly.
 
I have seen this time and again where hundreds and thousands of dollars are spent on a new restaurant design, décor, kitchen set up etc. Then, when it comes to the crucial part of running the dining room service operations, there is complete breakdown because a lack of attention to front of the house details.
 
The reasons for hiring established restaurant service consultants are that they have the past start-up experience and knowledge to set up the most proper and productive dining room systems while conducting efficient restaurant service staff training.
 
An established restaurant service consultant will have all of the general template materials such as employee manuals, job descriptions ready to go plus a general restaurant training curriculum performed many times over from the many previous start-ups. These materials and curriculum need only to be tweaked according to each individual operation as each one is different in nature.
 
The consultant will need to work with the restaurant for brief time before opening and after opening to make sure all systems are in their proper place and that all staff are performing their job functions efficiently. The restaurant service consultant will need to work with the restaurant owner and/or manager to make sure that they understand and absorb everything that is being implemented so they can run operations effectively in the future. 
 
In summary, if you are going into this highly competitive business where only one out of ten restaurants are successful, don’t be pennywise and dollar foolish by relying on a manager who does not have the past know how or start-up experience.
 
Remember, the customer is the point of sale for all of the restaurant’s revenue, and it is the utmost attention to detail in the front of the house that will make a restaurant highly successful.   

About the Author:

Photo of Richard Saporito

Richard Saporito is the Founder of Topserve Restaurant Consulting, author of “How To Improve Dining Room Service.” If you’d like to improve your restaurants’ reputation and increase sales, contact Richard today for a Free Initial Restaurant Consultation by calling (888) 276-4808 or visiting his Contact Page.

                                                        WAITER TRAINING DVD!!
                                Culinary Institute of America, Cornell University, NY
                       Highest Quality  Waiter Training DVD (Exceeding Expectations)
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I find it’s a shame few restaurants take advantage of blogging as part of marketing a restaurant.

Marketing a restaurant with a blog serves several purposes such as:

  • informing your prospective guests
  • entertaining your prospective guests
  • improving your search engine optimization (by publishing a lot of content – much of which is optimized for local searches).

Think beyond blogging about what’s happening in your restaurant. Start thinking about your town or city. Think about what might interest prospective guests.

Here are 11 Blogging Ideas and Topics for Restaurants:

1. Events – You can blog about events in your establishment, in your town/city/state/province, and in your industry. I particularly like the approach to blogging about events in your town because you’ll automatically optimize blog posts for local searches.

2. Food – You can have a ton of fun here. Write about the food you use – the history, where it’s from, why you use it, etc.

3. Wine, Beer, and Liquor – Like food, you could write extensively on wine, beer, and liquor in your blog. Don’t aim that your blog be to serve prospective diners. Instead blog to be acknowledged as an expert in the food and drink your serve.You could write about the brands you serve, how the drinks are made, how the alcohol is made, etc.

4. Places – Write about your town/city/state/province. These posts will help with your local search engine rankings. Every town has a ton of information to write about. Try to come up with interesting facts, events, happenings, etc.

5. Neighbourhood – This is related to places, but you can take this concept a step further by writing about your neighbourhood. Neighbourhoods can have an interesting history, events, and happenings as well

6. Profile Employe – Write interesting information abut your employees. Get their consent first. At the very least you could blog and profile the key players in your establishment such as your chef and/or general manager

7. History of your Restaurant – Some restaurants have a fascinating history. Even if your restaurant didn’t serve some famous person in the 19th century, there’s sure to be some form of story behind your establishment. Blog about this.

8. Cooking Techniques – Some very popular blogs are cooking and recipe blogs. Why not join the fray and blog about cooking techniques your chef and cooks use. You don’t have to give away all the secrets, but I bet some of your guests will enjoy you sharing some of your professional techniques.

9. Blog About Other Local Businesses – Here’s an opportunity for your restaurant to get some online publicity. Approach local businesses and offer a joint venture. You’ll profile them if they profile you. You each get links and more publicity.

10. Details About Your Restaurant – size, # of seats, etc. You’d be surprised how many people are interested in facts. Share some facts about your restaurant such as square footage, the number of seats, stereo system used, music played, how many forks you have, number of wine glasses, etc. Be creative with this. I suspect guests would be curious to find out all the details about your restaurant.

11. Deals and Discounts – Publicize your deals and discounts on your blog. Don’t forget to include expiration dates.

Get website visitors to sign up to your e-newsletter by promising exclusive deals. Having people on your e-newsletter list is a fantastic marketing a restaurant opportunity. You can communicate regularly. Be sure to send out the type of information your subscribers are interested in – which is deals. If you send out too much garbage, your subscribers will stop opening your e-mail messages.

Next, get this this Local Business Marketing Guide to learn how to radically ramp up your local restaurant marketing online.Peter Lawlor is a contributing author to B2Web blog.
Article Source: http://EzineArticles.com/?expert=Peter_Lawlor

 

                                                       WAITER TRAINING DVD!!
                                Culinary Institute of America, Cornell University, NY
                       Highest Quality  Waiter Training DVD (Exceeding Expectations)
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by Richard Saporito
 
Recently, I performed a restaurant service consulting job for an interesting restaurant/bar/lounge operation here in NYC. The design was unique and artistic from every standpoint ranging from the wooded exterior to the inside walls to the bar, tables and lounged seating. It was a small operation though quite busy–and I mean wall to wall people between Thursday and Sunday nights.
 
From the outside walk-by and drive-by view, it made one want to get inside and have a great time drinking and dining. But once inside, the lack of functionality took hold and detracted from the total experience. Since the designer had no previous restaurant experience, he could not foresee the many restaurant service problems that would arise when the staff tried to create the products and get them delivered to the customer.
 
When I first entered the operation, I quickly noticed that the kitchen exit to the dining room floor, the service bar and the POS system were all within 3 feet of each other making for an annoying bottle neck. This traffic flow obstruction basically poured a substantial amount of service reputation and easy revenue down the drain. 
 
How? Food was getting backed up in the kitchen because waitstaff could not get to the kitchen slide area. Waitstaff could not get through to the POS system to place orders. Waitstaff could not easily pass to and from the service bar to deliver drinks to the customers. The restaurant service was slowed down immeasurably to the point where I  had to be called in to help remedy the situation. My conclusion? No matter how much waiter training, there would still be restaurant service problems because of this bottleneck.  
******************
What was missing in the restaurant design? An even balance between the look and functionality of the business. The Restaurant/Bar business is one half an art form (look) and one-half a business form (functionality). One concept can rarely override the other concept for a successful operation.
 
If you are going to have a restaurant or bar designed and constructed, make sure that your designer has previous restaurant experience. If not, get someone who has previous restaurant experience to work alongside your restaurant designer or you may have to fiercely back peddle. In the meantime, restaurant service reputation and sales are seriously hurt, and you can be put out of business if the road has already closed behind you.
 

About the Author:

Photo of Richard Saporito

Richard Saporito is the Founder of Topserve Restaurant Consulting, author of “How To Improve Dining Room Service.” If you’d like to improve your restaurants’ reputation and increase sales, contact Richard today for a Free Initial Restaurant Consultation by calling (888) 276-4808 or visiting his Contact Page.

                                                        WAITER TRAINING DVD!!
                                Culinary Institute of America, Cornell University, NY
                       Highest Quality  Waiter Training DVD (Exceeding Expectations)
                                               $97 -  Order Now -  (888) 276-4808
 
 by Richard Saporito
 
Below is my latest restaurant service performance review. I will be posting these types of reviews from time to time giving insight into today’s restaurant world.
 
Thank you very much for giving me the opportunity to review your restaurant customer service. In these days of high stress, tough economic times, and decreased human interaction because of new technologies, paying strict attention to the “attitude and mechanics” of the restaurant dining service experience will truly set your business apart from the competitors— and keep it that way especially when there is expansion. 
 
Your restaurant has an excellent theme and location. And as you already know, the basic idea of organic and eco-friendly is something you can truly run far with. Aside from my constructive criticisms, I believe all staff were putting an honest effort into trying hard to do their jobs well and please customers. Though there was room for much improvement.
 
In my review, I always try to be as petty and picky as possible, so as to catch everything.
I have offered some solutions in certain instances, but you can always delete items that you feel may not apply. Sometimes the old adage “if it aint broke don’t fix it” really does reign true in the restaurant business.

When the review is posted for all staff to read, you will notice an immediate
upgrade in service, and possibly higher check averages. Then, you can always wield me as
a weapon for when the restaurant service starts to sputter again in the future.

Here is the Review in its entirety:

Greeting:

We were greeted cheerfully by the Hostess and seated efficiently.
(Nice and interesting décor-great use of plants). The noise level (music as well) was rather high.

Table Approach:
We were greeted cheerfully, timely by the Waitress and she asked us if it was our  first visit.
She did mention the menu items that were 86′d.
 
Drink order:
I asked the Waitress to describe a $14 glass of Cabernet, but was not given an enticing wine description to make a sale. The response was: “It is a new wine and the description on the wine list is very good.”  The chance to upsell was somewhat lost at this moment.
 
My assistant asked about the ingredients in the Organic Vanilla Milkshake and the
response was: ” Vanilla Ice Cream and Milk”

 **The word “Organic” ice cream and milk could have been emphasized since organic menu items are a major highlight and selling point of your restaurant. This happened again when we asked about a salad dressing.
 
Dinner Order:
The waitress took our order, but did not mention specials.
 We asked for a Ceaser salad to be split. The food runner brought out the salad,
and asked us if we were splitting the appetizer. He subsequently brought out 2 small plates, but the plates were piping hot.

 **The split should have been entered on the order going into the kitchen to facilitate.
 
App-Caesar Salad:
 
The lettuce was cut into thin strips instead of torn into small pieces making the salad hard to pick up with a fork. The Caesar dressing was a bit watery,  heavy on the lemon with no anchovy flavor. The cheese was powdered (hard to swallow) instead of freshly grated cheese. The croutons were stale, a few croutons were actually dark green in color. In the future 1 or 2 big croutons can be placed at the side of the bowl, instead of mixed directly into the salad.
 
Entrees:
 
The entrees arrived before we finished the appetizer.
When the entrees were served, the runner placed the food items down correctly.
But, he did not announce each item that was being served such as “elk burger or buffalo burger”.

The “game” burgers are the major highlight of your restaurant and accentuating the type of meat enhances the dining experience.  Also, after serving the entrees, the food runner did not say “enjoy your dinner” —or something similar to that effect.  We had asked for bacon on the side, but did not receive it (was not entered on the ticket).
 
When we ordered the bacon again, it went to the wrong table first, and then it came to our table.
Since the bacon is a quality bacon, the word Applewood could have been emphasized.
Again, using descriptive adjectives when serving food to customers truly enhances the dining experience. We also noticed food being delivered to the wrong table a few times elsewhere in the dining room.

The Burger meat was high quality. Though, my assistants Burger (Medium) was over cooked a bit, and my Burger (Medium Rare) was Very Rare. My Burger had very little blue cheese on it where it could barely be tasted. It seemed the Burgers could be a bit flatter and wider where it is easier to get the temperature exact and easier to handle and eat. I noticed for myself and other tables, that after the Burger was cut in half the second half would always topple over to the side and fall apart.
 
The waitress came over and took my plate away without asking. Oddly, it took quite a while for my assistant’s entree to be cleared off the table as a line of new customers were waiting to be seated. We noticed this at other tables as well.
 
The waitress offered dessert, and we declined.
 
The waitress brought the check in a timely manner, and it was returned by a
runner or busser who did not say “thank you.”  
 
**********************************************************************
 
Other restaurant issues:
 
Wine price: I believe the $14 price is bit too high in relation to the rest of the menu throwing things off balance a bit. There is excellent room for Wine growth and sales (especially for the new restaurants in Manhattan), but it must be done in a most careful and subtle manner. 
 
Uniforms: We liked the waitress uniforms very much, but black pants as opposed to dungarees may be a better choice for the waiters.  Black pants look cleaner and are easier to keep clean as well.
 
Menu look: The menu background color was a dark red/purple and the print was dark and a bit hard to read.
 
Scheduling: Just to reiterate from our past conversation, on the busier shifts, you may want to place an extra waitress or runner onto the schedule for 3-4 hours during the busiest time and give half a tip cut to that employee.
 
Note: It might be better to add an extra waitress as opposed to a runner for the short shift because the counter/kitchen may be too crowded to add an extra runner. This is your call.

Steps of Restaurant Service Issues: 

It is better for the waitress to deliver the drinks as opposed to the busser, so she can subsequently take a food order after serving drinks to the table–while at the table.   
It is better for the food runner to deliver dessert as opposed to the busser. The food runners are always going back and forth from the kitchen area and obviously have a much better handle on serving the food. Therefore, the food will be served more efficiently with more balance and consistency. And, the bussers will be more efficient as they will have fewer restaurant service tasks to focus on. They will not be thrown off balance by having to get involved in the kitchen— unless the food get heavily backed up. Again, this is your callas restaurant owner. 

About the Author:

Photo of Richard Saporito

Richard Saporito is the Founder of Topserve Restaurant Consulting, author of “How To Improve Dining Room Service.” If you’d like to improve your restaurants’ reputation and increase sales, contact Richard today for a Free Initial Restaurant Consultation by calling (888) 276-4808 or visiting his Contact Page.

                                                       WAITER TRAINING DVD!!
                                Culinary Institute of America, Cornell University, NY
                       Highest Quality  Waiter Training DVD (Exceeding Expectations)
                                              $97 -  Order Now -  (888) 276-4808
 

Improve Your Service Reputation and Increase Sales Immediately!
How to Improve Dining Room Service

 

by Richard Saporito

Below is a brief restaurant service consulting report that I had written for an operation here in NYC.  I was on premises for only about 1/2 hour, and these were my findings:
1-Proper restaurant floor diagrams and position points need to be posted for easy staff viewing–not hidden on a page in a computer.   
  
It is impossible for a new waiter carrying 4 hot plates to stop at a computer to get to a floor diagram and find out which table that the food should be delivered to.
  
As a result, at certain times, this is what is happening at the restaurant:
 
1-Food is being delivered to the wrong tables
 
2-The runner is calling out the food to customers during the loud music (interrupting their conversation and fun)
 
3-Food is being delivered to the wrong customers.
 
Again, this confusion is heightened during the music nights when the dining room noise volume is very high. When the dining room service looks disorganized everybody sees it. 
  
Without the above diagrams posted in place, the service is slowed down leaving less time for waitstaff to upsell menu items and provide excellent service–all translating into uneccessary lost revenue.
 
2-There is no special drink list, wine or beer list available. 
 There will definitely be more restaurant sales with these menus available, and also will cut down on customers draining the waitstaff with the same questions over and over again. This extra time can be used for upselling of menu items and providing excellent restaurant dining room service.
 
3-a) The menus themselves only list the restaurant’s website address, but no phone number.
There are still a substantial number of customers who prefer picking up the telephone as opposed going on the internet.
 
b) Also, with such a delicious menu, I believe it can be more descriptive using better superlatives.
 
4-In the kitchen, there is a large table directly in the path of employees moving back and forth to pick up food and send back dirty dishes to the dishwasher.
During busy times, this is bottlenecking staff and slowing down restaurant customer service. I believe this table should be removed completely to improve the traffic flow, feng shui and safety. 
 
5-At the bottom of the stairs leading to the kitchen, a mirror should be placed so employees can see each other when moving up and down the stairs.
This will cut down on accidents/injuries because employees will more aware of each other better when moving up and down the stairs.
 
6- When taking phone reservations, try to get customers e-mail as well.
  
7-No answering message on the phone when restaurant is closed. For every one nasty message, there is a potential gain of 10 reservations.
******************************************************************************
After the owner implemented all of the recommendations above , there was an imediate uptick in the restaurant dining room service and sales. (Not to mention an improved morale in the entire staff). Do you know how much easy revenue and restaurant service reputation is lost by not paying attention to the simple details that I have just described above?
******************************************************************************
About the Author:

Photo of Richard Saporito

Richard Saporito is the Founder of Topserve Restaurant Consulting, author of “How To Improve Dining Room Service.” If you’d like to improve your restaurants’ reputation and increase sales, contact Richard today for a Free Initial Restaurant Consultation by calling (888) 276-4808 or visiting his Contact Page.

                                                       WAITER TRAINING DVD!!
                                    Culinary Institute of America, Cornell University, NY 
                            Highest Quality 
Waiter Training DVD (Exceeding Expectations)
                                            $97 -  Order Now -  (888) 276-4808

Improve Your Restaurant Service Reputation and Increase Sales Immediately!
How to Improve Dining Room Service