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Dec

Restaurant Marketing With a Blog: 11 Restaurant Blog Tips

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I find it’s a shame few restaurants take advantage of blogging as part of marketing a restaurant.

Marketing a restaurant with a blog serves several purposes such as:

informing your prospective guests
entertaining your prospective guests
improving your search engine optimization (by publishing a lot of content – much of which is optimized for local searches).

Think beyond blogging about what’s happening in your restaurant. Start thinking about your town or city. Think about what might interest prospective guests. When you need assistance, you can ask for four free customized articles from Article Writing Services.

Here are 11 Blogging Ideas and Topics for Restaurants:

1. Events – You can blog about events in your establishment, in your town/city/state/province, and in your industry. I particularly like the approach to blogging about events in your town because you’ll automatically optimize blog posts for local searches.

2. Food – You can have a ton of fun here. Write about the food you use – the history, where it’s from, why you use it, etc.

3. Wine, Beer, and Liquor – Like food, you could write extensively on wine, beer, and liquor in your blog. Don’t aim that your blog be to serve prospective diners. Instead blog to be acknowledged as an expert in the food and drink your serve.You could write about the brands you serve, how the drinks are made, how the alcohol is made, etc.

4. Places – Write about your town/city/state/province. These posts will help with your local search engine rankings. Every town has a ton of information to write about. Try to come up with interesting facts, events, happenings, etc.

5. Neighbourhood – This is related to places, but you can take this concept a step further by writing about your neighbourhood. Neighbourhoods can have an interesting history, events, and happenings as well

6. Profile Employe – Write interesting information abut your employees. Get their consent first. At the very least you could blog and profile the key players in your establishment such as your chef and/or general manager

7. History of your Restaurant – Some restaurants have a fascinating history. Even if your restaurant didn’t serve some famous person in the 19th century, there’s sure to be some form of story behind your establishment. Blog about this.

8. Cooking Techniques – Some very popular blogs are cooking and recipe blogs. Why not join the fray and blog about cooking techniques your chef and cooks use. You don’t have to give away all the secrets, but I bet some of your guests will enjoy you sharing some of your professional techniques.

9. Blog About Other Local Businesses – Here’s an opportunity for your restaurant to get some online publicity. Approach local businesses and offer a joint venture. You’ll profile them if they profile you. You each get links and more publicity.

10. Details About Your Restaurant – size, # of seats, etc. You’d be surprised how many people are interested in facts. Share some facts about your restaurant such as square footage, the number of seats, stereo system used, music played, how many forks you have, number of wine glasses, etc. Be creative with this. I suspect guests would be curious to find out all the details about your restaurant.

11. Deals and Discounts – Publicize your deals and discounts on your blog. Don’t forget to include expiration dates.

Get website visitors to sign up to your e-newsletter by promising exclusive deals. Having people on your e-newsletter list is a fantastic marketing a restaurant opportunity. You can communicate regularly. Be sure to send out the type of information your subscribers are interested in – which is deals. If you send out too much garbage, your subscribers will stop opening your e-mail messages.

Next, get this this Local Business Marketing Guide to learn how to radically ramp up your local restaurant marketing online.Peter Lawlor is a contributing author to B2Web blog.
Article Source: http://EzineArticles.com/?expert=Peter_Lawlor

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Categories : General, Restaurant Business, Restaurant Consulting

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Nov

Restaurant Service Performance Review – #124

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by Richard Saporito

Below is my latest restaurant service performance review. I will be posting these types of reviews from time to time giving insight into today’s restaurant world.

Thank you very much for giving me the opportunity to review your restaurant customer service. In these days of high stress, tough economic times, and decreased human interaction because of new technologies, paying strict attention to the “attitude and mechanics” of the restaurant dining service experience will truly set your business apart from the competitors— and keep it that way especially when there is expansion.

Your restaurant has an excellent theme and location. And as you already know, the basic idea of organic and eco-friendly is something you can truly run far with. Aside from my constructive criticisms, I believe all staff were putting an honest effort into trying hard to do their jobs well and please customers. Though there was room for much improvement.

In my review, I always try to be as petty and picky as possible, so as to catch everything.
I have offered some solutions in certain instances, but you can always delete items that you feel may not apply. Sometimes the old adage “if it aint broke don’t fix it” really does reign true in the restaurant business.

When the review is posted for all staff to read, you will notice an immediate
upgrade in service, and possibly higher check averages. Then, you can always wield me as
a weapon for when the restaurant service starts to sputter again in the future.

Here is the Review in its entirety:

Greeting:

We were greeted cheerfully by the Hostess and seated efficiently.
(Nice and interesting décor-great use of plants). The noise level (music as well) was rather high.

Table Approach:
We were greeted cheerfully, timely by the Waitress and she asked us if it was our first visit.
She did mention the menu items that were 86′d.

Drink order:
I asked the Waitress to describe a $14 glass of Cabernet, but was not given an enticing wine description to make a sale. The response was: “It is a new wine and the description on the wine list is very good.” The chance to upsell was somewhat lost at this moment.

My assistant asked about the ingredients in the Organic Vanilla Milkshake and the
response was: ” Vanilla Ice Cream and Milk”

**The word “Organic” ice cream and milk could have been emphasized since organic menu items are a major highlight and selling point of your restaurant. This happened again when we asked about a salad dressing.

Dinner Order:
The waitress took our order, but did not mention specials.
We asked for a Ceaser salad to be split. The food runner brought out the salad,
and asked us if we were splitting the appetizer. He subsequently brought out 2 small plates, but the plates were piping hot.

**The split should have been entered on the order going into the kitchen to facilitate.

App-Caesar Salad:

The lettuce was cut into thin strips instead of torn into small pieces making the salad hard to pick up with a fork. The Caesar dressing was a bit watery, heavy on the lemon with no anchovy flavor. The cheese was powdered (hard to swallow) instead of freshly grated cheese. The croutons were stale, a few croutons were actually dark green in color. In the future 1 or 2 big croutons can be placed at the side of the bowl, instead of mixed directly into the salad.

Entrees:

The entrees arrived before we finished the appetizer.
When the entrees were served, the runner placed the food items down correctly.
But, he did not announce each item that was being served such as “elk burger or buffalo burger”.

The “game” burgers are the major highlight of your restaurant and accentuating the type of meat enhances the dining experience. Also, after serving the entrees, the food runner did not say “enjoy your dinner” —or something similar to that effect. We had asked for bacon on the side, but did not receive it (was not entered on the ticket).

When we ordered the bacon again, it went to the wrong table first, and then it came to our table. Since the bacon is a quality bacon, the word Applewood could have been emphasized.

Again, using descriptive adjectives when serving food to customers truly enhances the dining experience. We also noticed food being delivered to the wrong table a few times elsewhere in the dining room.

The Burger meat was high quality. Though, my assistants Burger (Medium) was over cooked a bit, and my Burger (Medium Rare) was Very Rare. My Burger had very little blue cheese on it where it could barely be tasted. It seemed the Burgers could be a bit flatter and wider where it is easier to get the temperature exact and easier to handle and eat. I noticed for myself and other tables, that after the Burger was cut in half the second half would always topple over to the side and fall apart.

The waitress came over and took my plate away without asking. Oddly, it took quite a while for my assistant’s entree to be cleared off the table as a line of new customers were waiting to be seated. We noticed this at other tables as well.

The waitress offered dessert, and we declined.

The waitress brought the check in a timely manner, and it was returned by a
runner or busser who did not say “thank you.”

**********************************************************************

Other restaurant issues:

Wine price: I believe the $14 price is bit too high in relation to the rest of the menu throwing things off balance a bit. There is excellent room for Wine growth and sales (especially for the new restaurants in Manhattan), but it must be done in a most careful and subtle manner.

Uniforms: We liked the waitress uniforms very much, but black pants as opposed to dungarees may be a better choice for the waiters. Black pants look cleaner and are easier to keep clean as well.

Menu look: The menu background color was a dark red/purple and the print was dark and a bit hard to read. A graduate of graphic design college college may be able to help choose colors and make the menu come together.

Scheduling: Just to reiterate from our past conversation, on the busier shifts, you may want to place an extra waitress or runner onto the schedule for 3-4 hours during the busiest time and give half a tip cut to that employee.

Note: It might be better to add an extra waitress as opposed to a runner for the short shift because the counter/kitchen may be too crowded to add an extra runner. This is your call.

Steps of Restaurant Service Issues:

It is better for the waitress to deliver the drinks as opposed to the busser, so she can subsequently take a food order after serving drinks to the table–while at the table.
It is better for the food runner to deliver dessert as opposed to the busser. The food runners are always going back and forth from the kitchen area and obviously have a much better handle on serving the food. Therefore, the food will be served more efficiently with more balance and consistency. And, the bussers will be more efficient as they will have fewer restaurant service tasks to focus on. They will not be thrown off balance by having to get involved in the kitchen— unless the food get heavily backed up. Again, this is your callas restaurant owner.

About the Author:

Richard Saporito is the Founder of Topserve Restaurant Consulting, author of “How To Improve Dining Room Service.” If you’d like to improve your restaurants’ reputation and increase sales, contact Richard today for a Free Initial Restaurant Consultation by calling (888) 276-4808 or visiting his Contact Page.

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                       Highest Quality Waiter Training DVD (Exceeding Expectations)
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How to Improve Dining Room Service

Categories : General, Restaurant Business, Restaurant Consulting, Restaurant Service Improvement

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Nov

Customer Convenience is the Driving Force For Restaurant Locations

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One of the key tenets of business is having the right location. Anyone has any knowledge of market knows well the mantra – location, location, location. When it comes to restaurants this issue is even more important. In fact, it is so crucial to the ultimate success of the restaurant, it is recommended that this be looked at in the early planning stages. Not only is success hinged on where you have your restaurant, the location can also influence how the restaurant is run. At the heart of the decision is also the comfort and convenience of those whom the restaurant will serve.

Important Factors in Choosing a Restaurant Location

There are probably many elements which can come into play when planning to establish a restaurant. One of the most important ones is the relevant zoning laws in a particular area. The size of the building should also be assessed to ensure that it can accommodate the restaurant. Planning should take into consideration the fact the restaurant could grow as it builds a name for itself. Bathroom facilities should also be looked at to ensure the comfort and convenience of customers. Other factors which will influence the choice of location are:

o Parking – nobody likes to go anywhere and have trouble parking their car. When choosing a restaurant location ample parking should be among the top priorities. Not all buildings have their own parking lots, but there should at least be public parking facilities close to the building. Another option is to rent parking spaces for the restaurant’s customers. Parking should be safe and secure also.

o Population – no business can survive without the customer base to support it. This is especially true of restaurants, some of which have been known to fold in the first few months of operation. It is best to choose a location in short driving or walking distance to homes or apartment buildings, or busy business districts.

o Site popularity – it is important that your restaurant be located in a well known area that is easily accessible. This is particularly helpful for the delivery companies you will be dealing with as well. When promoting your restaurant, the ability to mention an area that is well known can only be a plus for the business. The restaurant should be easy to find, especially for new customers who may not be familiar with the area.

While customer convenience is at the forefront when planning almost any type of business there are added elements with a restaurant. The location must be clean, both inside and out. The size of the building must easily facilitate the rigid routines that go into keeping a spotless restaurant.

Before the restaurant can be set up, the building must meet all applicable safety and health laws. Once the location is chosen, all the other aspects of setting up the restaurant will most likely fall into place. Rest assured that when you make the effort to make your customers happy, it will be evident. Diners will only be too happy to come to a restaurant that considers customer convenience such a top priority.

As restaurants Calgary offer some of the finest cuisine, Quebec restaurants also have outstanding desserts. If you’re thinking about eating a one-of-a-kind meal, don’t forget about visiting restaurants Winnipeg!
Article Source: http://EzineArticles.com/?expert=Adriana_Noton

Service That Sells!

Improve Your Service Reputation and Increase Sales Immediately!
How to Improve Dining Room Service

Categories : General, Restaurant Business, Restaurant Consulting

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Oct

What Factors Make a Successful Restaurant?

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Back 1964 Supreme Court Justice Potter Stewart said about obscenity, “I know it when I see”, most of us who dine out on a regular basis offer a similar expression when asked about a restaurant being successful. And as the conversation continues you rapidly come to the understanding that the person you are talking with has no idea what they are talking about.

Some people automatically think that a restaurant must be successful if they have to wait for longer than forty-five minutes to get seated. What must be understood here is that just because a restaurant is on a wait that does not mean that the establishment is successful. The wait could be caused by a shortage of wait staff on any particular night. It could also be caused by any one of many problems that the kitchen is having. Please do not fall into the trap of equating a wait for a table as the restaurant being successful.

For a restaurant to be successful several key points must be addressed by ownership. First the quality of food prepared and served must be top-notch. Second the ability of a server to perform at a high level must be present. Thirdly the bar must be able to make satisfying drinks with speed and accuracy. Fourth there had better be a better than decent wine list offering some of the best quality wines at a fair price. And lastly, the desert menu should make your mouth water even before the first cocktail is served.

All food items should be fresh. Some foods can be flash frozen which means they are frozen in a very fast and quick manner after being harvested. One of the advantages to flash frozen food is that when the item is thawed it maintains the quality of being fresh. You find this in most seafood items except for restaurants on a coast line. Some meat products undergo this process as well but special care needs to utilized when freezing both red meat and pork.

It is also important that all kitchen workers be trained to the perform at the best and highest level. A line cook, while not being a chef, if trained properly should be able to prepare most food items to the same expertise of a chef. It is usually best that a chef does the training or at least someone who has worked in a test kitchen with chefs. Training is the key here, one of the best training methods out there is the, I tell I do, I tell you do, you tell you do method. This insures that the line cook not only knows how to prepare a certain dish but also understand why it is being prepared in the manner that it is.

One of the best ways to offer a dinner a wonderful night is to make sure you have only the best servers working. It has been said many times that a poor meal can be overlooked if the service is great. You can hire people who have earned an online hospitality
management degree or just make sure you teach the etiquette yourself.

Your servers need to know that nothing is worse than for the customer to seated at a table and then made to wait for any time at all before being acknowledged. Even if the acknowledgement is only eye contact, most dinners will be comfortable. And one must remember that if you are forced to wait for three minutes it really feels like ten. So make sure your servers understand that greeting a guest is paramount to the evening. Also it is very important that a smile should always be what your guest sees. If this is missing then it is a good chance that the evening will no be anywhere near enjoyable.

After greeting the guest a server needs to be knowledgeable about all the drinks that are available from the bar. He or she should also know the wine list and should have been trained in both pairings and presentation of the wine selected. Here it is always good if the server can make a recommendation of a wine for any food ordered. To be able to accomplish this task the knowledge of the menu is vital. Simply knowing the price of a meal is least important. The ability to correctly explain the varied taste of a dish and how it is prepared is one of the keys. Also speed of service is very important. Here the server needs to have an excellent idea as to how long any order will take to be prepared and brought to the table. Knowing that it only takes six minutes for a rare steak but fifteen for a well done is important. If this is not known and the server says your meal will be out in ten minutes but it takes twenty then the guest will not be happy. And if you guest is not happy you must remember that a dissatisfied guest will tell at least ten people about the bad experience but a happy guest will only tell one or two.

Alcohol service plays an important role in the success of any restaurant. Whether it is a good variety of tap and bottled beer, good,better, or excellent liquors, and the wines, all of these will play the catch-all role of guest satisfaction. It is not good enough to have top of the line spirits and beers, if your bartender does not know how to make a requested drink, or makes them poorly or extremely slow your guest will again not be happy. Here it is important to make sure that your bar staff is well-trained and if necessary have a bar bible so that they can look up the recipe of any drink ordered.

If your restaurant is serving red meat, seafood, or any of the specialty foods like Italian, Cajun, or even Chinese your wine list needs to be top-notch. This does not mean that you need several bottles priced at over two hundred dollars but it does mean that your wines need to hold up to their pairings and be enjoyable to consume. Most restaurants can not afford to hire a wine steward but with the proper research and asking the right questions of your distributor you will be able to learn and therefore offer your guest good wines at a fair price.

Finally while a lot of your guest will decline dessert many will take the leap and enjoy the additional calories. To hook these guest you need to be offering something that they can not pick up at the local grocery store. Whether it is a variety of cheese-cakes, unusual pies, or even a flambe this final item needs to set your restaurant apart from any other in town. It could be a good idea to make all of your desert items extra-large so that your wait staff will be able to suggest one item to be shared. Most couples will like this idea and your ticket average has just gotten a nice bump. It is also good to be able to offer a few dessert wines and an excellent cup of coffee to go with the item selected.

The factors mention here are just a few of the items that play a large role in any restaurant being successful. The biggest problem is that even though these make perfect sense they are very easy to over look. If it is your true desire to own or manage a successful restaurant make sure that these four factors are understood and in place. For if only one is missing then people will talk, but the words that they share with friends or family will be anything but complementary.
Article Source: http://EzineArticles.com/?expert=Dennis_McCurley

Improve Your Service Reputation and Increase Sales Immediately!
How to Improve Dining Room Service

Service That Sells!

Categories : General, Restaurant Business, Restaurant Consulting, Restaurant Service Improvement

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Sep

5 Tips on How to Handle Your Kitchen Staff

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Restaurants is one of the leading businesses in the world, but the success of this business, along with the location and the quality of food, depends upon the kitchen staff. In other words, you can say that the kitchen is the backbone of this business industry. Being a place of intensive labor, the kitchen requires a significant amount of skilled talent. In the process of building a team for your kitchen you should take care that people you appoint are comfortable working for long hours. You should make sure that you have a consistent hiring philosophy while screening employees for your restaurant. Here are some tips about that:

1. As soon as you build your team, you should train your staff. Nothing makes your restaurant operate more smoothly than having a well-trained kitchen staff. A trained staff in your kitchen can better understand the importance of quality food and it leads them to work more happily and confidently. It often happens that some of your staff may come and go. Therefore, you should have an ongoing training program, conduct it at regular intervals in-house. Training will not only improve the quality and presentation of your food but it will also reduce the wastage of food in your kitchen. Training gives them better ideas and it slowly develops their skill.

2. Your kitchen staff should be clear about their duties. Sometimes, they may have to go over and above the call of duty! The kitchen staff should make sure that your guests have everything they need. Cleaning up both the dining area and the kitchen is their responsibility of the kitchen staff. You should supervise and ensure that they maintain hygiene within the restaurant and especially in the kitchen.

3. Maintain a high degree of focus on the team manager of your kitchen. Hire someone who is creative and confident enough to handle a team. He should also be capable of inspiring the kitchen staff to exude energy and enthusiasm. He should also be capable of taking the main position of the chef when he is not present in the kitchen.

4. You need to make sure that your staff is properly paid and that they are satisfied. You should acknowledge and respect everyone in the kitchen for his or her effort and his or her contribution to the mission of a successful restaurant.

5. It is very important that you provide a safe working and dining environment to your employees and guests. You should make sure that there is a proper airflow in your kitchen. Even if you have an excellent location and a perfect business plan, if you do not get the right restaurant equipment, you can fail badly. Kitchen appliances for your restaurant kitchen may differ from the appliances that you normally use at your residence.

Apart from knowing how to maintain a restaurant kitchen, your staff should know the basics of fire prevention. On your part, you can make sure adequate fire extinguishers are in place. You need to support your staff to fulfill your mission of delivering the best service and food.

For more information please visit our Restaurant Accounting website. Article Source: http://EzineArticles.com/5477489

                                                       CHEF TRAINING DVDs!!
                                Culinary Institute of America, Cornell University, NY
                                               Highest Quality Chef Training DVDs
                                                    Order Now -  (888) 276-4808

Improve Your Service Reputation and Increase Sales Immediately!
How to Improve Dining Room Service

Service That Sells!

Categories : Culinary Arts, General, Restaurant Business, Restaurant Consulting

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